Bargaining for Advantage: Negotiation Strategies for Reasonable People

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Bargaining for Advantage: Negotiation Strategies for Reasonable People is a book written by G. Richard Shell, a professor of legal studies and business ethics at the Wharton School of the University of Pennsylvania. The book is a comprehensive guide to negotiation strategies that can be used by anyone, regardless of their experience or background.

The book is divided into three parts. The first part focuses on the basics of negotiation, including the importance of preparation, the different types of negotiation, and the key skills needed to be an effective negotiator. The second part of the book delves deeper into the negotiation process, exploring topics such as power dynamics, communication strategies, and the use of tactics and concessions. The final part of the book provides practical advice on how to apply these strategies in real-world situations, including negotiating a job offer, buying a car, and resolving conflicts with family members or colleagues.

One of the key strengths of Bargaining for Advantage is its emphasis on the importance of preparation. The book provides a detailed framework for preparing for negotiations, including identifying your goals and priorities, researching the other party, and anticipating potential obstacles. The book also emphasizes the importance of understanding the other party’s perspective and interests, and provides strategies for building rapport and trust.

Overall, Bargaining for Advantage is an excellent resource for anyone looking to improve their negotiation skills. The book is well-written, easy to understand, and provides practical advice that can be applied in a wide range of situations. Whether you are negotiating a business deal, buying a house, or simply trying to resolve a conflict with a friend or family member, this book is an invaluable resource that will help you achieve your goals and get the best possible outcome.

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Key Concepts:

– The book provides negotiation strategies for reasonable people

– It emphasizes the importance of preparation, communication, and understanding the other party’s perspective

– It offers techniques for dealing with difficult negotiators and handling emotions during negotiations

Applicability:

– The book is highly applicable to entrepreneurs who frequently negotiate deals, contracts, and partnerships

– The concepts presented can be applied in real-world business situations to achieve better outcomes and build stronger relationships

– Entrepreneurs can use the book’s strategies to overcome common challenges such as power imbalances, limited resources, and conflicting interests

Actionable Takeaways:

– Prepare thoroughly before entering a negotiation

– Focus on interests rather than positions

– Use active listening and effective communication to build rapport and understand the other party’s perspective

– Use objective criteria to evaluate proposals and make decisions

– Use creative problem-solving to find win-win solutions

Impact:

– The book can have a significant impact on an entrepreneur’s personal development and business success by improving their negotiation skills and confidence

– Adopting the book’s concepts and strategies can lead to better deals, stronger partnerships, and increased profitability

– The book can also help entrepreneurs build their reputation as reasonable and trustworthy negotiators

Author’s Background:

– The author, G. Richard Shell, is a professor of legal studies and business ethics at the Wharton School of the University of Pennsylvania

– He has extensive experience teaching negotiation skills to executives, lawyers, and entrepreneurs

– His expertise in personal development and entrepreneurship contributes to the book’s value by providing practical and relevant advice

Comparison:

– Bargaining for Advantage differs from other personal development books in its focus on negotiation strategies specifically for reasonable people

– It offers unique insights into how to negotiate effectively without resorting to aggressive or manipulative tactics

Additional Resources:

– The Negotiation Academy podcast

– Harvard Business Review article “Getting to Yes: Negotiating Agreement Without Giving In”

– TED Talk “The Art of Negotiation” by Chris Voss

Recommended for:

– Entrepreneurs who frequently negotiate deals, contracts, and partnerships

– Anyone looking to improve their negotiation skills and build stronger relationships in business

Usefulness Rating:

– 4.5/5 – The book offers practical and actionable advice for negotiating effectively and building stronger relationships in business. It is highly recommended for entrepreneurs looking to improve their negotiation skills.