“The Ultimate Sales Machine” by Chet Holmes is a comprehensive guide to achieving success in sales and business. The book provides practical strategies and techniques for improving sales performance, increasing productivity, and building a successful business.

Holmes emphasizes the importance of focusing on the fundamentals of sales, such as prospecting, follow-up, and building relationships with customers. He also stresses the importance of continuous learning and improvement, and provides actionable advice for developing skills in areas such as time management, leadership, and marketing.

One of the key takeaways from the book is the concept of “pigheaded discipline and determination.” Holmes argues that success in sales and business requires a relentless focus on achieving goals, even in the face of obstacles and setbacks. He provides numerous examples of successful entrepreneurs and salespeople who have achieved great success through this approach.

Overall, “The Ultimate Sales Machine” is a valuable resource for anyone looking to improve their sales skills and build a successful business. The book is well-written, easy to read, and packed with practical advice and insights. Whether you are a seasoned sales professional or just starting out in business, this book is sure to provide valuable guidance and inspiration.