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Influence: Science and Practice
$43.55Influence: Science and Practice is a book written by Robert Cialdini, a renowned social psychologist. The book explores the psychology of persuasion and how people can be influenced to make decisions. Cialdini presents six principles of influence that are used by marketers, salespeople, and other persuaders to get people to comply with their requests. These principles are reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.
The book is divided into three parts. The first part introduces the six principles of influence and explains how they work. The second part focuses on how these principles can be applied in different contexts, such as sales, advertising, and politics. The third part discusses how to defend oneself against unwanted influence and manipulation.
Throughout the book, Cialdini uses real-life examples and experiments to illustrate his points. He also provides practical advice on how to use the principles of influence ethically and effectively. The book is written in a clear and engaging style, making it accessible to both academics and general readers.
Influence: Science and Practice is a must-read for anyone interested in the psychology of persuasion. It provides valuable insights into how people make decisions and how to influence them in a positive way. The book has been widely praised for its practicality and relevance, and has become a classic in the field of social psychology.
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Influence: The Psychology of Persuasion
$19.29Influence: The Psychology of Persuasion is a book written by Robert Cialdini, a renowned social psychologist. The book explores the various techniques used by individuals and organizations to influence and persuade others. Cialdini identifies six key principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.
Reciprocity refers to the idea that people are more likely to comply with a request if they feel that they owe something to the person making the request. Commitment and consistency suggest that people are more likely to follow through on a request if they have already made a commitment to do so. Social proof is the concept that people are more likely to comply with a request if they see that others are doing the same. Liking refers to the idea that people are more likely to comply with a request if they like the person making the request. Authority suggests that people are more likely to comply with a request if it comes from a perceived authority figure. Finally, scarcity refers to the idea that people are more likely to comply with a request if they believe that the opportunity is rare or limited.
Throughout the book, Cialdini provides numerous examples of how these principles are used in various contexts, including sales, advertising, and politics. He also discusses how individuals can protect themselves from being manipulated by these techniques.
Overall, Influence: The Psychology of Persuasion is a fascinating and informative read for anyone interested in understanding the science behind persuasion and influence. Cialdini’s insights and examples provide a valuable framework for understanding how we are influenced by others and how we can protect ourselves from being manipulated.
