Shop
-
Blink: The Power of Thinking Without Thinking
$12.73Blink: The Power of Thinking Without Thinking is a non-fiction book written by Malcolm Gladwell. The book explores the concept of “thin-slicing,” which is the ability to make quick decisions based on limited information. Gladwell argues that this ability is a powerful tool that can be used to make accurate judgments in a variety of situations.
The book is divided into six chapters, each of which explores a different aspect of thin-slicing. Gladwell uses a variety of examples to illustrate his points, including the story of a firefighter who made a split-second decision that saved his life, and the story of a museum curator who was able to identify a fake statue with just a glance.
Throughout the book, Gladwell argues that our unconscious mind is capable of processing vast amounts of information in a very short amount of time. He suggests that this ability is what allows us to make quick decisions that are often more accurate than decisions made after careful analysis.
While the book has been criticized for oversimplifying complex issues, it has also been praised for its engaging writing style and thought-provoking ideas. Overall, Blink: The Power of Thinking Without Thinking is a fascinating exploration of the power of intuition and the ways in which our minds work.
-
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
$18.36Blue Ocean Strategy is a business book written by W. Chan Kim and Renée Mauborgne that provides a framework for creating new market spaces and making the competition irrelevant. The authors argue that businesses should not focus on competing in existing markets, but instead should create new markets that are uncontested, or “blue oceans.”
The book is divided into three parts. The first part explains the concept of blue ocean strategy and provides examples of companies that have successfully implemented it. The authors argue that businesses should focus on creating value for customers rather than beating the competition. They also provide a framework for identifying and creating blue oceans, which involves looking at the factors that are important to customers and finding ways to deliver them in a unique and innovative way.
The second part of the book provides tools and frameworks for implementing blue ocean strategy. This includes a strategy canvas, which helps businesses identify the factors that are important to customers and compare themselves to their competitors. The authors also provide guidance on how to create a value proposition that is compelling to customers and how to build a business model that supports the blue ocean strategy.
The final part of the book provides guidance on how to execute and sustain a blue ocean strategy. This includes tips on how to overcome organizational hurdles and how to build a culture that supports innovation and creativity. The authors also provide examples of companies that have successfully implemented blue ocean strategy and sustained their success over time.
Overall, Blue Ocean Strategy is a valuable resource for businesses that are looking to create new market spaces and differentiate themselves from their competitors. The book provides a clear framework for identifying and implementing blue ocean strategy, and is filled with practical examples and tools that businesses can use to achieve success.
-
Breakthrough Advertising
$399.99Breakthrough Advertising is a marketing classic written by Eugene Schwartz, a legendary copywriter who revolutionized the advertising industry in the 1960s. The book is a comprehensive guide to creating effective advertising campaigns that resonate with your target audience and drive sales.
Schwartz’s approach to advertising is based on the idea that successful campaigns are built on a deep understanding of the customer’s needs, desires, and fears. He emphasizes the importance of research and analysis in developing a marketing strategy, and provides practical advice on how to conduct market research, identify your target audience, and craft a compelling message that speaks directly to their needs.
The book is divided into three parts: The Market, The Message, and The Media. In the first part, Schwartz explains how to identify and analyze your target market, and how to use this information to create a marketing strategy that will resonate with your audience. In the second part, he provides a step-by-step guide to crafting a powerful message that will capture your audience’s attention and persuade them to take action. And in the third part, he discusses the various media channels available for promoting your message, and how to choose the right one for your campaign.
Throughout the book, Schwartz provides numerous examples of successful advertising campaigns, and breaks down the key elements that made them effective. He also provides practical exercises and worksheets to help readers apply his principles to their own marketing campaigns.
Overall, Breakthrough Advertising is a must-read for anyone involved in marketing or advertising. It provides a wealth of practical advice and insights that are just as relevant today as they were when the book was first published in 1966. Whether you’re a seasoned marketer or just starting out, this book will help you create campaigns that break through the clutter and connect with your audience on a deep, emotional level.
-
Build: An Unorthodox Guide to Making Things Worth Making
$20.99Build: An Unorthodox Guide to Making Things Worth Making is a book written by the renowned entrepreneur and founder of Basecamp, Jason Fried. The book is a guide to help readers create products that are not only useful but also enjoyable to use.
The book is divided into three parts, each of which focuses on a different aspect of building a successful product. The first part of the book is about understanding the problem you are trying to solve. Fried emphasizes the importance of identifying the core problem and finding a solution that is simple and effective.
The second part of the book is about designing the product. Fried argues that good design is not just about aesthetics but also about functionality. He provides practical tips on how to design a product that is easy to use and meets the needs of the user.
The final part of the book is about launching and marketing the product. Fried stresses the importance of building a community around the product and creating a buzz before launch. He also provides advice on how to market the product effectively and build a loyal customer base.
Overall, Build is a refreshing take on product development. Fried’s unorthodox approach challenges traditional thinking and encourages readers to think outside the box. The book is filled with practical advice and real-world examples that make it easy to apply the concepts to your own product development process. Whether you are a seasoned entrepreneur or just starting out, Build is a must-read for anyone looking to create products that are truly worth making.
-
Building a StoryBrand: Clarify Your Message So Customers Will Listen
$13.65Building a StoryBrand by Donald Miller is a must-read for anyone looking to improve their marketing strategy. The book provides a step-by-step guide on how to clarify your message and effectively communicate it to your target audience. Miller emphasizes the importance of creating a clear and compelling story that resonates with your customers. He breaks down the elements of a successful story, including the hero, the problem, the guide, the plan, the call to action, and the success.
Miller also stresses the importance of understanding your customer’s pain points and desires, and how to position your brand as the solution to their problems. He provides practical tips on how to create a brand message that is simple, memorable, and effective. The book is filled with real-life examples of successful brands that have implemented the StoryBrand framework, including Apple, Nike, and Coca-Cola.
One of the key takeaways from the book is the importance of focusing on the customer, rather than the brand. Miller argues that customers are not interested in your brand’s history or features, but rather how your brand can improve their lives. He provides a framework for creating a customer-centric message that resonates with your target audience.
Overall, Building a StoryBrand is a valuable resource for anyone looking to improve their marketing strategy. The book provides a clear and practical framework for creating a compelling brand message that resonates with customers. Miller’s storytelling approach is engaging and easy to follow, making it a great read for both marketing professionals and business owners.
-
Built To Last
$11.99Built to Last is a business book written by Jim Collins and Jerry Porras that explores the characteristics of successful companies that have stood the test of time. The authors conducted a six-year research study and analyzed 18 companies that have been in existence for over 50 years, including General Electric, Procter & Gamble, and Hewlett-Packard.
The book argues that visionary companies have a set of core values and purpose that guide their decisions and actions. These companies are not just focused on making money, but on creating something that will last beyond their founders. They have a long-term perspective and are willing to make sacrifices in the short-term to achieve their goals.
The authors also identify several key practices that successful companies have in common, such as a focus on innovation, a commitment to excellence, and a willingness to change and adapt. They argue that these practices are not just the result of good luck or chance, but are the result of deliberate choices made by the company’s leaders.
Built to Last is a valuable resource for anyone interested in business and leadership. It provides insights into what makes companies successful over the long-term and offers practical advice for how to build a company that will stand the test of time. The book is well-researched and well-written, with numerous examples and case studies to illustrate the authors’ points. Overall, Built to Last is a must-read for anyone interested in building a successful and enduring company.
-
Built To Sell: Creating a Business That Can Thrive Without You
$21.92Built to Sell is a practical guide for entrepreneurs who want to create a business that can thrive without their constant involvement. The author, John Warrillow, draws on his experience as a successful entrepreneur and business consultant to provide a step-by-step process for building a business that can be sold or run by a management team.
The book is written in a conversational style and is easy to read, with plenty of real-world examples and case studies to illustrate the concepts. Warrillow emphasizes the importance of focusing on a narrow niche and developing a unique selling proposition that sets the business apart from its competitors. He also stresses the need to systematize the business processes and create a scalable model that can be replicated by others.
One of the key takeaways from the book is the importance of building a business that is not dependent on the owner’s personal involvement. Warrillow argues that a business that relies too heavily on the owner’s skills and expertise is not a valuable asset that can be sold or transferred to others. Instead, he advocates for creating a business that can operate independently of the owner, with a clear organizational structure and well-defined roles and responsibilities.
Overall, Built to Sell is a valuable resource for entrepreneurs who want to build a business that can thrive without their constant involvement. The book provides practical advice and actionable steps for creating a scalable, valuable asset that can be sold or run by a management team. Whether you are just starting out or looking to take your business to the next level, this book is a must-read for anyone who wants to build a successful, sustainable business.
-
Business Adventures: Twelve Classic Tales from the World of Wall Street
$12.27Business Adventures: Twelve Classic Tales from the World of Wall Street is a collection of twelve stories written by John Brooks, a renowned journalist and author. The book was first published in 1969 and has since become a classic in the world of business literature.
The stories in the book cover a range of topics related to the world of finance and business, including the rise and fall of the Ford Edsel, the stock market crash of 1962, and the takeover of Xerox by a group of investors. Each story is written in a narrative style that makes it easy to read and understand, even for those who are not familiar with the intricacies of finance and business.
One of the key strengths of the book is its ability to provide insights into the human side of business. Brooks does not just focus on the numbers and the financial data, but also on the people behind the decisions and the actions that shape the business world. This makes the book a valuable resource for anyone who wants to understand the psychology and motivations of the people who run the world’s largest corporations.
Overall, Business Adventures is a must-read for anyone who is interested in the world of finance and business. It provides a fascinating glimpse into the history of Wall Street and the people who have shaped it over the years. The book is well-written, engaging, and informative, making it a valuable addition to any business library.
-
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
$21.99Business Model Generation is a comprehensive guidebook for entrepreneurs, business leaders, and innovators who want to create successful business models. The book is authored by Alexander Osterwalder and Yves Pigneur, who are renowned experts in the field of business strategy and innovation.
The book provides a practical and easy-to-understand framework for developing and testing new business models. It is filled with visual tools, case studies, and real-world examples that help readers understand the key concepts and apply them to their own businesses.
The authors introduce the concept of the Business Model Canvas, which is a visual tool that helps entrepreneurs and business leaders map out their business model. The canvas is divided into nine key elements, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
The book also covers topics such as customer development, prototyping, testing, and scaling. It provides readers with a step-by-step guide to creating a successful business model, from ideation to execution.
Overall, Business Model Generation is an essential resource for anyone who wants to create a successful business. It is a practical and actionable guide that provides readers with the tools and knowledge they need to develop innovative and effective business models.
-
Buy Back Your Time
$23.49“Buy Back Your Time” is a self-help book written by Jon Acuff that aims to help readers reclaim their time and live a more fulfilling life. The book is divided into three parts, each focusing on a different aspect of time management.
In the first part, Acuff discusses the importance of identifying and eliminating time wasters in our lives. He provides practical tips on how to identify these time wasters and offers strategies for eliminating them.
The second part of the book focuses on creating a more intentional schedule. Acuff encourages readers to prioritize their time and schedule their days in a way that aligns with their goals and values. He also provides guidance on how to say “no” to commitments that don’t align with these priorities.
Finally, in the third part of the book, Acuff discusses the importance of rest and relaxation. He argues that taking time to recharge is essential for productivity and overall well-being. He provides tips on how to incorporate rest into our busy schedules and emphasizes the importance of setting boundaries to protect our time.
Overall, “Buy Back Your Time” is a practical and insightful guide to time management. Acuff’s writing is engaging and relatable, and his advice is actionable and easy to implement. Whether you’re struggling to balance work and personal life or simply looking to make the most of your time, this book is a valuable resource for anyone looking to reclaim their time and live a more fulfilling life.”
-
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
$15.29Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a book written by Walker Deibel, an experienced entrepreneur and investor. The book is a comprehensive guide for entrepreneurs who are looking to acquire existing businesses instead of starting from scratch.
The book provides a step-by-step approach to acquiring a business, including how to find potential targets, how to evaluate them, and how to negotiate a deal. It also covers the financing options available for acquisition entrepreneurs, including traditional bank loans, seller financing, and private equity.
One of the key takeaways from the book is that acquiring an existing business can be a smarter and less risky way to enter the entrepreneurial world than starting a new business from scratch. The author argues that by acquiring an existing business, entrepreneurs can benefit from an established customer base, proven products or services, and an existing team of employees.
The book also provides valuable insights into the mindset and skills required to be a successful acquisition entrepreneur. It emphasizes the importance of being able to identify and evaluate potential acquisition targets, as well as the ability to negotiate effectively and manage the acquired business.
Overall, Buy Then Build is a must-read for anyone interested in entrepreneurship, whether they are just starting out or looking to take their business to the next level. The book is well-written, informative, and provides practical advice that can be applied in the real world.
-
Can’t Hurt Me: Master Your Mind and Defy the Odds.
$16.26Can’t Hurt Me: Master Your Mind and Defy the Odds is a self-help book written by David Goggins, a retired Navy SEAL and ultra-endurance athlete. The book is a memoir that chronicles Goggins’ journey from a childhood filled with poverty, racism, and abuse to becoming one of the most accomplished endurance athletes in the world.
The book is divided into two parts. The first part focuses on Goggins’ early life and the challenges he faced growing up. He talks about how he overcame his struggles by developing a strong mindset and a never-give-up attitude. He also shares his experiences in the military and how he became a Navy SEAL.
The second part of the book is more focused on Goggins’ career as an ultra-endurance athlete. He talks about his training methods, his mindset, and the challenges he faced during his races. He also shares some of his most memorable moments, including his record-breaking run at the Badwater Ultramarathon.
Throughout the book, Goggins emphasizes the importance of mental toughness and how it can help anyone overcome any obstacle. He shares his own experiences and provides practical advice on how to develop a strong mindset and achieve your goals.
Overall, Can’t Hurt Me: Master Your Mind and Defy the Odds is an inspiring and motivational book that will appeal to anyone looking to improve their mental toughness and achieve their goals. Goggins’ story is a testament to the power of the human spirit and the importance of never giving up.
-
Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom
$16.95Cashflow Quadrant is a book written by Robert Kiyosaki that explores the different ways people earn money and how it affects their financial freedom. The book is divided into four quadrants: Employee, Self-Employed, Business Owner, and Investor.
The Employee quadrant is where most people fall, working for someone else and earning a fixed income. The Self-Employed quadrant is where individuals work for themselves, but their income is still tied to their own efforts. The Business Owner quadrant is where individuals have created a system that generates income for them, even when they are not actively working. Finally, the Investor quadrant is where individuals use their money to make more money, such as through stocks or real estate.
Kiyosaki argues that the key to financial freedom is to move from the Employee or Self-Employed quadrant to the Business Owner or Investor quadrant. He provides insights and strategies for making this transition, including the importance of financial education, building passive income streams, and taking calculated risks.
The book also emphasizes the importance of mindset and how it can impact one’s financial success. Kiyosaki encourages readers to adopt a mindset of abundance and to focus on creating value for others, rather than just earning a paycheck.
Overall, Cashflow Quadrant is a valuable resource for anyone looking to improve their financial situation and gain a deeper understanding of the different ways people earn money. It provides practical advice and actionable steps for achieving financial freedom, while also challenging readers to think differently about their relationship with money.
-
Choose: The Single Most Important Decision Before Starting Your Business
$16.99“Choose: The Single Most Important Decision Before Starting Your Business” is a book written by Ryan Levesque, a successful entrepreneur and business consultant. The book is a comprehensive guide that helps aspiring entrepreneurs make the right decision before starting their business.
The book emphasizes the importance of choosing the right market, niche, and audience before launching a business. It provides a step-by-step process that helps readers identify their strengths, passions, and skills, and match them with a profitable market.
The author also shares his personal experiences and insights, along with case studies of successful entrepreneurs, to illustrate the importance of making the right choice. He explains how choosing the wrong market or audience can lead to failure, while choosing the right one can lead to success and fulfillment.
The book is easy to read and understand, with practical tips and exercises that readers can apply to their own business ideas. It covers various topics such as market research, customer profiling, and product positioning, and provides a framework for making informed decisions.
Overall, “Choose” is a valuable resource for anyone who is considering starting a business or struggling to find success in their current venture. It offers a fresh perspective on entrepreneurship and provides actionable advice that can help readers make the right choice and achieve their goals.
-
Contagious: Why Things Catch On
$11.69Contagious is a book written by Jonah Berger that explores the science behind why certain ideas, products, and behaviors become popular and spread like wildfire. Berger uses real-world examples and case studies to illustrate his points, and he breaks down the key factors that contribute to contagiousness: social currency, triggers, emotion, public, practical value, and stories.
One of the key takeaways from Contagious is that word-of-mouth is one of the most powerful marketing tools available. Berger explains that people are more likely to share things that make them look good or feel good, and that understanding the psychology behind why people share can help businesses and individuals create content that is more likely to go viral.
Another important concept in the book is the idea of triggers. Berger explains that certain cues or triggers can make people think of a product or idea at just the right time, increasing the likelihood that they will share it with others. For example, the phrase “Got Milk?” is a trigger that reminds people to buy milk, even if they weren’t thinking about it before.
Overall, Contagious is a fascinating read that provides valuable insights into the science of virality. Whether you’re a marketer looking to create a viral campaign or just someone who wants to understand why certain things become popular, this book is definitely worth checking out.
-
Creativity Inc.
$22.53Creativity Inc. is a book written by Ed Catmull, the co-founder of Pixar Animation Studios. The book is a memoir that details the journey of Pixar from its inception to its acquisition by Disney. The book is a fascinating read for anyone interested in the creative process and how to foster creativity in a team.
The book is divided into three parts. The first part focuses on the early days of Pixar and how the company was founded. The second part delves into the creative process at Pixar and how the company has managed to consistently produce successful films. The third part of the book focuses on leadership and how to manage a creative team.
One of the key takeaways from the book is the importance of creating a culture that fosters creativity. Catmull emphasizes the importance of creating an environment where people feel comfortable sharing their ideas and where failure is seen as an opportunity to learn and grow. He also stresses the importance of collaboration and how Pixar’s success is due in large part to the collaborative nature of the company.
Another key takeaway from the book is the importance of leadership in managing a creative team. Catmull shares his experiences as a leader at Pixar and provides insights into how to manage a team of creative individuals. He emphasizes the importance of listening to your team and creating an environment where everyone feels valued and heard.
Overall, Creativity Inc. is a must-read for anyone interested in the creative process and how to foster creativity in a team. The book is well-written, informative, and provides valuable insights into the world of Pixar and the creative process.
