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Contagious: Why Things Catch On
$11.69Contagious is a book written by Jonah Berger that explores the science behind why certain ideas, products, and behaviors become popular and spread like wildfire. Berger uses real-world examples and case studies to illustrate his points, and he breaks down the key factors that contribute to contagiousness: social currency, triggers, emotion, public, practical value, and stories.
One of the key takeaways from Contagious is that word-of-mouth is one of the most powerful marketing tools available. Berger explains that people are more likely to share things that make them look good or feel good, and that understanding the psychology behind why people share can help businesses and individuals create content that is more likely to go viral.
Another important concept in the book is the idea of triggers. Berger explains that certain cues or triggers can make people think of a product or idea at just the right time, increasing the likelihood that they will share it with others. For example, the phrase “Got Milk?” is a trigger that reminds people to buy milk, even if they weren’t thinking about it before.
Overall, Contagious is a fascinating read that provides valuable insights into the science of virality. Whether you’re a marketer looking to create a viral campaign or just someone who wants to understand why certain things become popular, this book is definitely worth checking out.
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The Law of Success: 16 Secrets to Unlock Wealth and Happiness
$11.69The Law of Success: 16 Secrets to Unlock Wealth and Happiness is a self-help book written by Napoleon Hill, a renowned author and motivational speaker. The book is a comprehensive guide to achieving success in life, business, and personal relationships.
The book is divided into sixteen lessons, each of which covers a specific aspect of success. The lessons include topics such as developing a positive mental attitude, mastering the art of persuasion, and building a strong network of contacts.
Throughout the book, Hill emphasizes the importance of self-discipline, persistence, and a strong work ethic. He also stresses the importance of having a clear vision of one’s goals and taking action to achieve them.
The Law of Success: 16 Secrets to Unlock Wealth and Happiness is a timeless classic that has inspired millions of people around the world to achieve their dreams. It is a must-read for anyone who wants to succeed in life, business, or personal relationships.
Overall, the book is a practical and insightful guide to achieving success in all areas of life. It is written in a clear and concise style, making it easy to understand and apply the principles outlined in the book. Whether you are a student, a business owner, or simply someone who wants to improve their life, The Law of Success in Sixteen Lessons is a book that you cannot afford to miss.
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Bargaining for Advantage: Negotiation Strategies for Reasonable People
$11.69Bargaining for Advantage: Negotiation Strategies for Reasonable People is a book written by G. Richard Shell, a professor of legal studies and business ethics at the Wharton School of the University of Pennsylvania. The book is a comprehensive guide to negotiation strategies that can be used by anyone, regardless of their experience or background.
The book is divided into three parts. The first part focuses on the basics of negotiation, including the importance of preparation, the different types of negotiation, and the key skills needed to be an effective negotiator. The second part of the book delves deeper into the negotiation process, exploring topics such as power dynamics, communication strategies, and the use of tactics and concessions. The final part of the book provides practical advice on how to apply these strategies in real-world situations, including negotiating a job offer, buying a car, and resolving conflicts with family members or colleagues.
One of the key strengths of Bargaining for Advantage is its emphasis on the importance of preparation. The book provides a detailed framework for preparing for negotiations, including identifying your goals and priorities, researching the other party, and anticipating potential obstacles. The book also emphasizes the importance of understanding the other party’s perspective and interests, and provides strategies for building rapport and trust.
Overall, Bargaining for Advantage is an excellent resource for anyone looking to improve their negotiation skills. The book is well-written, easy to understand, and provides practical advice that can be applied in a wide range of situations. Whether you are negotiating a business deal, buying a house, or simply trying to resolve a conflict with a friend or family member, this book is an invaluable resource that will help you achieve your goals and get the best possible outcome.
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Your Right to Be Rich: Napoleon Hill’s Proven Program for Prosperity and Happiness
$11.77“Your Right to Be Rich” is a self-help book written by Napoleon Hill, a renowned author and motivational speaker. The book is a guide to achieving financial success and abundance through the power of positive thinking and the application of certain principles.
Hill’s philosophy is based on the idea that anyone can become rich and successful if they have the right mindset and take the right actions. He emphasizes the importance of setting clear goals, developing a burning desire to achieve them, and taking persistent action towards their attainment.
The book is divided into several chapters, each focusing on a different aspect of wealth creation. Hill covers topics such as the importance of having a definite purpose, the power of faith and belief, the role of imagination and creativity, and the importance of developing a positive mental attitude.
Throughout the book, Hill provides practical advice and real-life examples of individuals who have achieved great success by following his principles. He also includes exercises and action steps to help readers apply the concepts to their own lives.
Overall, “Your Right to Be Rich” is a timeless classic that continues to inspire and motivate readers to this day. It is a must-read for anyone who wants to achieve financial success and abundance in their life.
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The Art of Happiness: A Handbook for Living
$11.81The Art of Happiness is a book written by the Dalai Lama, the spiritual leader of Tibet, and Howard C. Cutler, a psychiatrist. The book is a guide to achieving happiness and inner peace through the teachings of Buddhism.
The book is divided into two parts. The first part focuses on the Dalai Lama’s personal philosophy on happiness, which is based on the idea that happiness is not something that can be achieved through external factors such as wealth or fame, but rather through inner peace and compassion. The Dalai Lama emphasizes the importance of cultivating positive emotions such as love, compassion, and forgiveness, and provides practical advice on how to do so.
The second part of the book is a series of conversations between the Dalai Lama and Cutler, in which they discuss various topics related to happiness, such as relationships, work, and spirituality. The Dalai Lama shares his insights and wisdom on these topics, drawing on his own experiences and the teachings of Buddhism.
Overall, The Art of Happiness is a thought-provoking and insightful book that offers practical advice on how to achieve happiness and inner peace. It is a must-read for anyone who is seeking to live a more fulfilling and meaningful life.
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The Master-Key to Riches
$11.95The Master-Key to Riches is a self-help book written by Napoleon Hill, the author of the famous book Think and Grow Rich. The book is a guide to achieving success and wealth through the application of certain principles and habits.
The book is divided into 20 chapters, each of which focuses on a specific principle or habit that is essential for achieving success. These principles include developing a positive mental attitude, setting clear goals, taking action, and developing persistence.
Throughout the book, Hill emphasizes the importance of having a clear vision of what you want to achieve and taking consistent action towards that goal. He also stresses the importance of developing a positive mental attitude and overcoming any negative thoughts or beliefs that may be holding you back.
The Master-Key to Riches is a practical and actionable guide to achieving success and wealth. It provides readers with a clear roadmap for achieving their goals and developing the habits and mindset necessary for success.
Overall, The Master-Key to Riches is a valuable resource for anyone looking to improve their life and achieve their goals. It is a timeless classic that has helped countless individuals achieve success and wealth, and it continues to be relevant and useful today.
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Built To Last
$11.99Built to Last is a business book written by Jim Collins and Jerry Porras that explores the characteristics of successful companies that have stood the test of time. The authors conducted a six-year research study and analyzed 18 companies that have been in existence for over 50 years, including General Electric, Procter & Gamble, and Hewlett-Packard.
The book argues that visionary companies have a set of core values and purpose that guide their decisions and actions. These companies are not just focused on making money, but on creating something that will last beyond their founders. They have a long-term perspective and are willing to make sacrifices in the short-term to achieve their goals.
The authors also identify several key practices that successful companies have in common, such as a focus on innovation, a commitment to excellence, and a willingness to change and adapt. They argue that these practices are not just the result of good luck or chance, but are the result of deliberate choices made by the company’s leaders.
Built to Last is a valuable resource for anyone interested in business and leadership. It provides insights into what makes companies successful over the long-term and offers practical advice for how to build a company that will stand the test of time. The book is well-researched and well-written, with numerous examples and case studies to illustrate the authors’ points. Overall, Built to Last is a must-read for anyone interested in building a successful and enduring company.
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Man’s Search for Meaning
$11.99Man’s Search for Meaning is a powerful and thought-provoking book written by Viktor E. Frankl, a Holocaust survivor and psychiatrist. The book is divided into two parts, the first part is a memoir of Frankl’s experiences in Nazi concentration camps during World War II, and the second part is a philosophical exploration of his theory of logotherapy.
In the first part of the book, Frankl describes the horrors of life in the concentration camps, including the physical and emotional abuse, the starvation, and the constant threat of death. Despite these unimaginable conditions, Frankl found meaning in his suffering by focusing on his inner life and his relationships with others. He argues that even in the most extreme circumstances, humans have the ability to choose their own attitudes and find meaning in their lives.
In the second part of the book, Frankl explores his theory of logotherapy, which is based on the belief that the primary motivation of human beings is the search for meaning in life. He argues that this search for meaning is what gives our lives purpose and direction, and that it is possible to find meaning even in the most difficult circumstances.
Overall, Man’s Search for Meaning is a powerful and inspiring book that challenges readers to think deeply about the nature of human suffering and the search for meaning in life. It is a must-read for anyone interested in psychology, philosophy, or the human condition.
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The Everything Store: Jeff Bezos and the Age of Amazon
$11.99The Everything Store: Jeff Bezos and the Age of Amazon is a fascinating and insightful book that delves into the history and evolution of one of the world’s most successful companies. Written by Brad Stone, a senior writer for Bloomberg Businessweek, the book provides a comprehensive look at the life and career of Jeff Bezos, the founder and CEO of Amazon.
The book begins by tracing Bezos’ early life and career, from his childhood in Albuquerque, New Mexico, to his time at Princeton University and his early jobs on Wall Street. It then moves on to explore the founding of Amazon in 1994, and the company’s rapid growth and expansion over the next two decades.
Throughout the book, Stone provides a detailed and nuanced portrait of Bezos, highlighting his strengths as a visionary leader and his weaknesses as a demanding and sometimes ruthless boss. He also explores the many controversies and challenges that Amazon has faced over the years, from its battles with publishers and competitors to its struggles with labor unions and regulatory agencies.
Despite its length and complexity, The Everything Store is a highly engaging and readable book, filled with fascinating anecdotes and insights into the world of technology and business. Whether you are a fan of Amazon or simply interested in the history of one of the most influential companies of our time, this book is a must-read.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
$11.99The 22 Immutable Laws of Marketing is a book written by Al Ries and Jack Trout that provides a comprehensive guide to marketing strategies. The book is divided into 22 chapters, each of which outlines a specific law that businesses should follow in order to succeed in the competitive world of marketing.
The authors argue that marketing is not just about advertising and promotion, but also about understanding the needs and desires of customers. They emphasize the importance of positioning a product or service in the minds of consumers, and provide practical advice on how to do so effectively.
Some of the key laws outlined in the book include the Law of Leadership, which states that it is better to be first in a market than to be better; the Law of the Category, which suggests that businesses should focus on creating a new category rather than trying to compete in an existing one; and the Law of the Mind, which emphasizes the importance of being first in the minds of consumers.
The authors also provide examples of successful marketing campaigns, as well as cautionary tales of companies that failed to follow these laws and suffered the consequences. They argue that by following these laws, businesses can create a strong brand identity, build customer loyalty, and ultimately achieve long-term success.
Overall, The 22 Immutable Laws of Marketing is a must-read for anyone involved in marketing or business strategy. It provides practical advice and insights that can be applied to any industry or market, and is written in a clear and concise style that makes it accessible to readers of all levels of experience.
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Linchpin: Are You Indispensable?
$11.99Linchpin is a book written by Seth Godin that explores the concept of becoming indispensable in the modern workplace. The book argues that in today’s economy, simply following instructions and doing what you’re told is no longer enough to succeed. Instead, individuals must become “linchpins” – people who bring unique value to their organizations through creativity, innovation, and leadership.
Godin argues that becoming a linchpin requires a shift in mindset, from seeing oneself as a cog in a machine to seeing oneself as an artist who creates value through their work. He provides numerous examples of linchpins in various industries, from business to the arts, and offers practical advice on how to develop the skills and mindset necessary to become one.
Throughout the book, Godin emphasizes the importance of emotional labor – the ability to connect with others, empathize with their needs, and create meaningful relationships. He also stresses the importance of taking risks, embracing failure, and constantly learning and growing.
Overall, Linchpin is a thought-provoking and inspiring book that challenges readers to rethink their approach to work and embrace their inner linchpin. It offers practical advice and real-world examples to help readers develop the skills and mindset necessary to thrive in today’s economy.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
$11.99Predictably Irrational: The Hidden Forces That Shape Our Decisions is a book written by Dan Ariely, a behavioral economist. The book explores the concept of irrationality in human decision-making and how it affects our daily lives. Ariely argues that our decisions are not always rational and are often influenced by hidden forces that we are not aware of.
The book is divided into chapters that cover different aspects of irrationality, such as the power of expectations, the influence of social norms, and the effect of emotions on decision-making. Ariely uses real-life examples and experiments to illustrate his points and make them relatable to readers.
One of the key takeaways from the book is that our decisions are often influenced by factors that we are not aware of, such as our emotions, social norms, and biases. Ariely argues that by understanding these hidden forces, we can make better decisions and improve our lives.
Overall, Predictably Irrational is a thought-provoking and insightful book that challenges readers to think differently about their decision-making processes. It is a must-read for anyone interested in psychology, economics, or human behavior.
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Before the Exit: Thought Experiments For Entrepreneurs
$11.99Before the Exit: Thought Experiments For Entrepreneurs is a book written by Dan Andrews, a successful entrepreneur and co-founder of the Tropical MBA podcast. The book is a collection of thought experiments designed to help entrepreneurs think critically about their businesses and make better decisions.
The book is divided into three sections: Mindset, Strategy, and Tactics. In the Mindset section, Andrews explores the importance of having the right mindset as an entrepreneur, including topics such as risk-taking, failure, and the importance of having a clear vision for your business.
The Strategy section focuses on the big-picture decisions that entrepreneurs need to make, such as choosing the right business model, identifying your target market, and developing a competitive advantage.
Finally, the Tactics section provides practical advice on how to execute your strategy, including topics such as marketing, sales, and team building.
Throughout the book, Andrews uses real-world examples and case studies to illustrate his points, making the content both engaging and informative. He also includes exercises and thought experiments at the end of each chapter to help readers apply the concepts to their own businesses.
Overall, Before the Exit: Thought Experiments For Entrepreneurs is a valuable resource for anyone looking to start or grow a business. It provides a comprehensive framework for thinking about entrepreneurship and offers practical advice for making better decisions.
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Founders at Work: Stories of Startups’ Early Days
$11.99Founders at Work: Stories of Startups’ Early Days is a book written by Jessica Livingston that provides a collection of interviews with successful startup founders. The book is a fascinating read for anyone interested in entrepreneurship, startups, and the tech industry.
The book is divided into several chapters, each of which focuses on a different startup and its founder. The interviews are conducted in a conversational style, which makes them easy to read and understand. The book covers a wide range of startups, from well-known companies like PayPal and Flickr to lesser-known startups like Hotmail and 37signals.
One of the most interesting aspects of the book is the way it provides insight into the early days of these startups. The founders discuss the challenges they faced, the mistakes they made, and the lessons they learned along the way. They also talk about the strategies they used to grow their businesses and the decisions they made that ultimately led to their success.
Overall, Founders at Work is an excellent book that provides valuable insights into the world of startups and entrepreneurship. It is a must-read for anyone interested in starting their own business or learning more about the tech industry. The book is well-written, informative, and engaging, and it is sure to inspire and motivate readers to pursue their own entrepreneurial dreams.
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Mindset: The New Psychology of Success
$12.08Mindset: The New Psychology of Success is a book written by Carol S. Dweck, a renowned psychologist and researcher. The book explores the concept of mindset and how it affects our success in life. Dweck argues that there are two types of mindsets: a fixed mindset and a growth mindset.
A fixed mindset is the belief that our abilities and intelligence are fixed traits that cannot be changed. People with a fixed mindset tend to avoid challenges, give up easily, and feel threatened by the success of others. On the other hand, a growth mindset is the belief that our abilities and intelligence can be developed through hard work and dedication. People with a growth mindset embrace challenges, persist in the face of obstacles, and are inspired by the success of others.
Dweck provides numerous examples of individuals with both mindsets, from athletes to CEOs, and shows how their mindset affects their success. She also provides practical advice on how to develop a growth mindset, such as embracing challenges, learning from failure, and seeking out feedback.
Overall, Mindset: The New Psychology of Success is a thought-provoking and insightful book that challenges readers to rethink their beliefs about intelligence and success. It provides a powerful framework for personal growth and development, and is a must-read for anyone looking to achieve their full potential.
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The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
$12.23The Power of Full Engagement is a self-help book that emphasizes the importance of managing energy, rather than time, in order to achieve high performance and personal renewal. The authors, Jim Loehr and Tony Schwartz, argue that traditional time management techniques are not enough to sustain productivity and success in today’s fast-paced world. Instead, they propose a new approach that focuses on managing four key sources of energy: physical, emotional, mental, and spiritual.
The book is divided into three parts. The first part introduces the concept of full engagement and explains why managing energy is crucial for success. The second part provides practical strategies for managing each of the four sources of energy, including tips for improving sleep, nutrition, and exercise, as well as techniques for managing stress and building resilience. The third part focuses on applying these strategies in the workplace, with specific advice for leaders and teams.
Throughout the book, the authors draw on their experience working with elite athletes and executives to illustrate the power of full engagement. They also provide numerous case studies and exercises to help readers apply the concepts to their own lives. Overall, The Power of Full Engagement is a valuable resource for anyone looking to improve their performance and well-being, both personally and professionally.
